The Canadian Centre for Meals Integrity (CCFI) has reached an settlement with Farm Credit score Canada (FCC), to imagine management of the Agriculture More Than Ever model and initiative.
“It is important to acknowledge the excellent work FCC has done to promote public trust in the Canadian food system through Ag More Than Ever,” says John Jamieson, president and CEO of CCFI. “This shift complements the work we’ve been doing since 2016, when CCFI was formed to help earn public trust in Canada’s food system. The synergies with Ag More Than Ever will support our activities in sustaining public trust for decades to come.”
Jamieson says the addition of Agriculture More Than Ever is a key milestone within the group’s development technique, constructing on its plan to attach Canadians with agriculture and the meals system by offering clear, two-way communications.
In response to a rising want to enhance public perceptions about agriculture and meals, FCC has pushed the platform since 2012. The platform was set as much as create a discussion board the place business members might come collectively to share their delight in agriculture and inform shoppers about who produces their meals, and the way.
“Over the years, Ag More Than Ever has been very successful at putting a human face on one of Canada’s most important and dynamic industries,” says Todd Klink, FCC’s chief advertising officer. “That’s why it has grown into one of the top forums for celebrating Canadian agriculture and generating stronger public trust in our food system.”
Ag More Than Ever has 94,000 followers throughout a number of social media channels, equivalent to Fb, Twitter, and Instagram. It has additionally been the driving power behind Canada’a Agriculture Day, launched 5 years in the past.
Klink says that FCC has served because the business catalyst main Ag More Than Ever for nearly a decade, and that it’s time to go the torch to the CCFI.