Home Precision Agriculture Eco-Conscious Meat Producers Admit to Mislabelling Products

Eco-Conscious Meat Producers Admit to Mislabelling Products


Began in 2012, Belcampo has turn into a mini-empire of meat. From the primary farm in Northern California, the corporate has grown to embody an almost 20,000-acre ranch, a web-based retailer and half a dozen butcher retailers and eating places. They serve gadgets such because the Superman Salad with grass-fed beef or the Rooster Cobb with pasture-raised rooster and farm eggs. 

Belcampo’s web site touts that it proudly presents “meat you can trace” with “transparency, start to finish.” 

In accordance to one former worker, that’s simply not true. 

The previous worker, Evan Reiner, posted a collection of tales to his Instagram account on Sunday, displaying the inventory room of a Belcampo restaurant and butcher store. Within the movies, he factors to cuts of beef and rooster, which he claims are neither grass-fed nor natural and are sourced from as far-off as Tasmania. 

“I apologize to all the customers that I lied to for the past two and half years in order to keep my job,” Reiner says in a single video. “I had to maintain onto it for medical health insurance causes.

“(Belcampo) do not care about your health, they care about your money. Thought this video would open some eyes and hopefully turn some people away from the scum that Belcampo is,” the video continues.

Belcampo is thought for its prime cuts, which include a hefty price ticket. A pound of its filet can run $47.99, and hangar steak can set you again $28.99 per pound. With these prices, allegations that the corporate was sourcing its meat from exterior firms hit social media onerous, with many sharing the movies. 

In response, Belcampo founder Anya Fernald mentioned in an e-mail that the corporate has launched an investigation into the allegations, which got here from a former worker at its Santa Monica location, whom the corporate terminated final week. 

Fernald emphasised that every one areas are held to the identical requirements for his or her sourcing, however that particular person retailers have autonomy when there are provide shortages on sure gadgets. “The preliminary results of our investigation show that unfortunately protocols both for sourcing and communicating product origin to customers were not being followed in our Santa Monica location. These errors made up a small percentage of total product,” Fernald wrote. 

Though Fernald didn’t specify the procedures that shops have to observe or how these merchandise didn’t meet its requirements, she did say that the Santa Monica location has switched to merchandise completely from Belcampo and its companion farms, and that the corporate is “implementing careful retraining and education around our protocols and accountability for our employees and leadership to ensure this does not happen again.” 


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