Flax Council of Canada just lately introduced they’ve developed a new marketing strategy, targeted on market entry actions and inspiring new memberships.
Wayne Thompson, chief govt officer of Flax Council of Canada, just lately joined Kara Oosterhuis to speak in regards to the points dealing with the flax trade and the way the up to date plan will breathe new life into the group.
“The Flax Council of Canada went through a process of consulting with current members and stakeholders in the flax industry to determine the need for an organization like the Flax Council of Canada,” says Thompson. The feedback obtained again indicated that sure, there’s worth within the affiliation which gave the board of administrators confidence in creating the new marketing strategy.
The worth of flax has been very robust just lately, and world demand is continuous to develop, says Thompson. There’s competitors from the Black Sea area, and the U.S. and Chinese language markets have been robust.
“The nice thing for us has been the increase in sales to the European Union market over the last couple of years as our quality and business relationships are strong with the European buyers and that’s resulted in a small shift back to Canadian flax,” says Thompson.
At present, market entry points typically must do with residue limits, however principally are round cadmium and cyanoglucosides — boundaries which might be actively being damaged down to advertise flax’s security to its markets.
As for Triffid, farmers have performed job of eradicating the genetic materials from the system and there are protocols in place for testing for Triffid, says Thompson, and the issues for the problem aren’t as widespread as even just a few years in the past.
The most important quantity for flax in the present day continues to be for the economic market — industrial coatings and linoleum, primarily — and with the pandemic there was an uptick in client curiosity in flax as meals for the well being profit.
Thompson says the council hopes to see new members be a part of, broadening the dialog round their desk, and the path the council can take sooner or later to advertise flax, inform the patron, work with long-term companions, and proceed to develop the trade.
Hear the complete interview under: