Manitoba Harvest is partnering with a consortium of trade leaders by way of Protein Industries Canada (PIC) to develop new hemp and pea varieties with elevated protein content material, differential starch content material, and improved texture.
Manitoba Harvest will lend its experience in meals innovation, product development, and formulation, to enhance the efficiency and performance of hemp and pea protein, making hemp proteins appropriate for a wider vary of meals functions, in response to a launch.
“Diversity of ingredients within Canada’s plant-based foods and ingredients sector is an essential element of helping it grow to become a global leader,” says Invoice Greuel, CEO of PIC. “Manitoba Harvest, through their partnership with NRGene, Farmer’s Business Network and Pulse Genetics, is displaying great leadership in the area of hemp ingredient development. The hemp-pea flour blend they develop through this project will go a long way in meeting the needs of consumers and food manufacturers alike.”
Jared Simon, president of Manitoba Harvest, says that they’re dedicated to offering prospects with the very best hemp merchandise out there. “Developing plant-based protein products with superior taste, functionality and nutrition aligns perfectly with our objectives as a brand, and we have a history of leadership at the farm level, working directly with growers to improve quality throughout the hemp supply chain.”
NRGene, Farmer’s Enterprise Community, Pulse Genetics, and Manitoba Harvest collectively have dedicated $3.3 million to the challenge, with Protein Industries Canada investing a further $1.8 million.