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Marketing is like driving | Farm Progress


Is it simpler to…

No. This is not a trick query. How usually do we discover ourselves ready till the crop will get harvested or within the bin earlier than making a majority of our advertising choices? Usually our default response is to attend to see what we’ve after which search for alternatives to promote as soon as it is within the bin.

A substitute for this method is to proactively look for alternatives to market that crop over a number of crop years. Let’s take the 2022 corn crop for example. Growers can search for alternatives to promote throughout:


Basically this offers us three rising cycles to search for promoting alternatives. Did you occur to see that December 2022 corn futures are buying and selling close to $5.00 ($4.96 as of writing)? There was a variety of years that we haven’t gone close to that worth. What if we begin making gross sales for that timeframe whereas holding upside flexibility in case costs go increased?  

Discover that I discussed making gross sales with upside flexibility. In spite of everything, nobody really is aware of how excessive the market will go. Protecting a disciplined philosophy of creating gross sales at worthwhile ranges whereas sustaining upside accomplishes two issues:

  1. lets you lock within the revenue in case the market declines and
  2. the upside flexibility on these early gross sales provide the confidence to maintain pulling the set off on future gross sales because the market goes increased. Too usually we fall into the “kick the dog” mentality entice the place we really feel like we bought too early. This will maintain us again from making gross sales even when the market goes up one other 20, 30, or 40 cents increased. We really feel we missed out so we’re going to attempt to hit a homerun to make up for that early sale. Planting that seed of upside flexibility on early gross sales will help to forestall a few of this psychological entice.

One other side to think about is market volatility. At the moment the managed cash funds are holding close to report lengthy positions in corn. Whereas the prospects of dry climate in Brazil and unsure planting climate in america may cause these speculators to proceed to construct upon this lengthy place, a constructive flip within the outlook in these crops might spark liquidation. Perhaps we see a big decline adopted by one other rally later within the yr. Nobody actually is aware of. With correct positioning, by wanting ahead fairly than backwards, it provides us three years to take a look at capturing market volatility.

With the time and useful resource calls for positioned on growers for managing the operational facet of their farms, it may be tough to see these openings. This is the place a trusted advisor could be a helpful crew member to level out these alternatives. Promoting throughout a number of years can enhance the possibilities of creating the next weighted common worth via the lifetime of that crop.

John Maxwell, a revered thought chief on management, has stated, “If you’re proactive, you focus on preparing. If you are reactive, you end up focusing on repairing.”

Let’s keep away from restore mode and as a substitute, proactively search for alternatives throughout a number of crop years.

Contact Advance Buying and selling at (800) 664-2321 or go to www.advance-trading.com.

Data offered could embody opinions of the writer and is topic to the next disclosures:

The chance of buying and selling futures and choices may be substantial. All data, publications, and materials used and distributed by Advance Buying and selling Inc. shall be construed as a solicitation. ATI doesn’t keep an impartial analysis division as outlined in CFTC Regulation 1.71. Data obtained from third-party sources is believed to be dependable, however its accuracy is not assured by Advance Buying and selling Inc. Previous efficiency is not essentially indicative of future outcomes.

The opinions of the writer are usually not essentially these of Farm Futures or Farm Progress.


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