Home Farm Equipment NPB leverages funds for research, promotion

NPB leverages funds for research, promotion

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During the last twenty years the Nationwide Peanut Board has allotted tens of millions of {dollars} to manufacturing analysis, targeted on rising effectivity.

“In its 20-year history, the National Peanut Board has allocated more than $38 million toward production research,” mentioned Bob Parker, NPB president and CEO, Atlanta.

NPB President/CEO Bob Parker. (Photograph courtesy of NPB.)

Parker, in remarks in the course of the latest digital Oklahoma Peanut Expo, mentioned NPB’s multi-faceted help program, funded by grower checkoff funds, mentioned analysis {dollars} are augmented by different events.

“This total includes NPB’s leverage of $871,500 of our funds and other industry partner funds with National Institute of Food and Agriculture (NIFA) matching funds to yield more than $2.5 million for peanut production research,” Parker mentioned,

Genomics

He mentioned peanut genomics is a key analysis goal. “Researchers use genetic markers to find traits faster and more accurately.”

Figuring out such traits as illness resistance gives important benefits for producers, Parker mentioned.

Promotion actions

NPB additionally works in different areas, together with selling peanuts as a nutritious a part of shoppers’ diets.

These efforts are paying off.

Parker reported per capita peanut consumption hit 7.6 kilos final 12 months. “That’s an all-time high,” he mentioned. “Our goal at NPB is 8 pounds.”

See, Planting day offers best yield potential

That objective is reachable, he mentioned, by way of NPB packages designed to extend U.S. peanut consumption.

Spreading Good

Parker defined a 2020 NPB marketing campaign, “We Spread Good,” that promoted the dietary worth of peanuts in the course of the pandemic. By means of that marketing campaign, NPB supported non-profit organizations, made charitable contributions, donated peanut butter, and engaged influencers for opening day for Main League Baseball, amongst different actions.

A NPB information launch following the tip of the marketing campaign summed up the promotion’s success.

“Shoppers rallied round Spreading Good and had been desirous to act – by way of the marketing campaign and shopper participation, NPB donated $45,000 and 12,000 jars of peanut butter throughout six charities. NPB additionally awarded 5,000 baggage of in-shell peanuts to probably the most avid peanut and baseball followers. Product donations had been doable because of the generosity of NPB companions Crazy RichardsGeorgia GrindersHampton FarmsHope & Harmony FarmsJIFPeanut Butter & Co and Tara Meals.  

“Campaign success was further marked by impressive results, garnering approximately 345 million impressions, and driving a 52% increase in favorable sentiment and a 226% increase in engagement with consumers (YoY) due to the positive and feel-good nature of the campaign. Throughout the campaign, consumers shared their love for Spreading Good.”   

Altering priorities

Parker mentioned NPB acknowledges that prospects have modified in 2021 as folks look for new methods to “convey good into their lives. We see a lot much less ‘going out’ and extra taking advantage of residence, extra do it your self.

See, Peanuts ‘doing good’ in Oklahoma, nation

“People are even going so far as learning to grow food for themselves. So why not grow peanuts and make peanut butter?”

To that finish, NPB developed a brand new program, Develop It Your self (G.I.Y) aimed toward people seeking to be extra self-reliant. “With so many people at a transitional time, let’s show the potential in a lifestyle that’s been overlooked by younger generations — farming and what life can be like when you grow it yourself.”

Wholesome and nutritious

Parker mentioned ongoing research have boosted the picture of peanuts as a wholesome meals. A latest report additionally addresses peanut allergic reactions. The research famous: “Introducing peanut-containing foods in the first year reduces the risk that an infant will develop a food allergy to peanuts.”

Parker talked about a number of new peanut meals merchandise for infants that present dad and mom easy-to-use choices.

He additionally famous breakthroughs in peanut meals allergy prevention. An oral immunotherapy therapy was launched in January 2020.  An epicutaneous immunotherapy product is within the pipeline, presumably out there by late this 12 months. And a vaccine reveals “Promising results,” Parker mentioned.

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