Home Crop Monitoring Protein Industries Canada and partners launch sector roadmap

Protein Industries Canada and partners launch sector roadmap


Protein Industries Canada (PIC), in collaboration with a number of partners, has launched a sector roadmap for Canada’s plant-based meals, feed, and elements sector.

The roadmap outlines key actions that can assist the sector attain its objectives in a strategic method, together with supplying the elements for 10 per cent of the worldwide plant-based meals merchandise by 2035.

Initiated by PIC and developed with enter and suggestions from business representatives from throughout Canada, the sector roadmap was developed primarily based on the wants and capabilities of corporations, organizations, lecturers, and researchers throughout the nation. It prioritizes a collaborative strategy to advancing the sector, notably within the areas of innovation, scale-up, and prosperity.

Actions outlined within the sector roadmap will assist information the continued progress of Canada’s ecosystem, says PIC, guaranteeing it’s positioned to satisfy international demand for wholesome and sustainable plant-based meals choices.

By specializing in continued innovation, supporting the scale-up of manufacturing, and guaranteeing Canadian organizations can prosper, the roadmap will assist meet a few of society’s most urgent points — together with local weather change, meals safety, and well being, whereas additionally creating jobs and driving financial progress for Canada.

Invoice Greuel, CEO of PIC, says the sector is on the sting of an unimaginable alternative; nonetheless, it is going to take coordinated effort to realize it.

“We believe that by 2035, Canada can expect upwards of $25 billion a year in annual sales from plant-based food, feed, and ingredients. To put that in perspective, right now we generate about $3 billion in sales — not including canola crush and wheat milling. The sector roadmap outlines the ideal outcomes and recommended actions necessary to help get us there, while highlighting how our sector can build on its strengths to achieve our goals and those of Canada as a whole,” Greuel explains.

To assist information implementation and development of the roadmap, PIC and its partners have established an advisory committee. The committee is made up of business leaders from throughout the worth chain and past.

Members of the advisory committee presently embody:

  • Murad Al-Katib – AGT Meals and Components, of Regina, Sask.
  • Gord Flaten – Avena Meals, of Regina, Sask.
  • Jasmine Byrn – Massive Mountain Meals, of Vancouver, B.C.
  • Julie Dickson Olmstead – Save-On-Meals LP, of Vancouver, B.C.
  • Martin Scanlon – College of Manitoba, of Winnipeg, Man.
  • Evan Fraser – Arrell Meals Institute, College of Guelph, of Guelph, Ont.
  • Riel Bellegarde – Saskatchewan Indian Institute of Applied sciences (SIIT), of Saskatoon, Sask.
  • Leslie Ewing – Plant Primarily based Meals of Canada, of Toronto, Ont.
  • Greg Cherewyk – Pulse Canada, of Winnipeg, Man.

Over the following 12 months, the roadmap will proceed to be refined and rolled out, with the following steps together with setting benchmarks and targets, implementing motion, and receiving extra recommendation from the Advisory Committee.


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