Home Crop Monitoring RealAg LIVE! with Margy Eckelkamp of The Scoop on ag retail trends

RealAg LIVE! with Margy Eckelkamp of The Scoop on ag retail trends


Massive trends are rising in ag retail: maximizing and consolidating being a number of examples. What does a web-based buy to imply for a farmer and for a retail? How has the pandemic affected ag retail basically?

For right now’s RealAg LIVE! host Shaun Haney is joined by Margy Eckelkamp, editor of The Scoop.

RealAg LIVE! streams each weekday at 3 pm E on Youtube, Fb, and Twitter!


  • Margy is predicated in Missouri (close to St. Louis)
  • The Scoop is a multi-media model that serves farmers, farm retails, and so on.
  • Maximizers and influencers
  • Cycles of consolidation?
  • Margy divides ag retail into three “buckets” : regional independents, cooperatives, and privately held firms
  • Some huge cooperatives in Iowa are consolidating and making huge adjustments
  • What’s the race for? Measurement and scale.
  • What provides unbiased retailers a bonus (or drawback) over the bigger firms?
  • Promoting on service has turn into fairly powerful, within the final 4 years
  • On-line crop-input buying. Fertilizer, seed, crop manufacturing merchandise
  • Pre- and post-emergent herbicides have been the primary to be purchased lots on-line. Bulk fertilizer adopted
  • Majority of seed that’s being purchased on-line or on a digital platform is being accomplished with the assistance of an agronomist
  • Precision ag part performs into it too
  • If a farmer gained the lottery, what precision ag device would they put money into first?
  • Margy additionally works with Equipment Pete (Greg Peterson)
  • COVID pressured on-line auctions about seven years into the long run, figures Margy and Equipment Pete
  • Farmers mentioned that when dealing with their main retailer, 84 per cent of them name to speak to 1 particular individual
  • The Scoop simply revealed their annual wage survey for gross sales agronomists or farm applicators; native competitors impacts entry-level wage
  • Past compensation?
  • Monetary well being of the ag retail area proper now? The tone of conversations has modified.
  • “Market dollars have a greater velocity than government dollars”
  • Maximizing the instruments which are out there
  • Environmental laws, the prices that go with them, and the influence on ag retails, e.g. fertilizer
  • Will extra unbiased ag retails pop up?
  • How have firms like Meristem Crop Efficiency been acquired by conventional retailers within the U.S.?
  • Can business provide elevated requests for fungicides? So many industries are struggling to fulfill demand


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