Home Crop Monitoring RealAg LIVE! with Shane Thomas on up-and-coming technology

RealAg LIVE! with Shane Thomas on up-and-coming technology


Technology is one thing that many individuals are following — particularly in the case of on-line retail. What must occur to ensure that this tech to actually take off?

Shane Thomas, of Upstream Ag Insights, joins Shaun Haney on at this time’s RealAg LIVE! to debate all issues ag technology, on-line retail, biologicals, and extra.

RealAg LIVE! streams each weekday at 3 pm E on Youtube, Fb, and Twitter!


  • Warmth blasting of canola. Some corporations are popping out with insurance coverage for this. Fascinating the place issues are going in the case of “big data”
  • That is one thing canola is inclined to in Western Canada, however we even have to take a look at issues like wheat and corn. Scorching sizzling temperatures could cause injury to these crops too. We might see it circulate into different crops. Opens pandoras field in a manner
  • Consequence based mostly pricing — does this type of information science tie collectively? Sure
  • How do farmers really feel about end result based mostly pricing? Thomas says apart from some extra unfavorable feedback throughout Twitter, he hasn’t seen a ton
  • Revenue sharing is the place there may be a number of apprehension
  • We’re seeing this in our iron too. VR kind merchandise, too
  • If we now have a number of development in the case of on-line shopping for — from a farmer to firm standpoint we nonetheless have a number of development to go. It’s not fairly the place it must be
  • It all the time will get framed as shopping for, nevertheless it doesn’t essentially need to be crop retails
  • How can we create a greater expertise for patrons?
  • Possibly at some point it’ll be much like having a banking app, to maintain up with what’s going on and what’s accessible. “Ambient ag commerce,” says Thomas.
  • All these sensors — how can we entry and use that data?
  • We all the time focus on the ultimate transaction, however there are many interactions that occur between the transactions too. Retailers have to take a look at the place that chance is in the case of customer support on-line
  • The pattern of staying with one firm is altering as nicely
  • If you happen to take a look at some theories, there are totally different transitions from stream tech to the web. There may be all the time a “building phase,” and in the case of on-line retail, thats the place Thomas believes we’re at proper now
  • Proper now, do we now have an incentive drawback in the case of growing the correct tech? Possibly
  • One of many issues that’s taking over his time and pursuits proper now’s biologicals, and all of the stepping stones which are being taken to raised perceive the place they’re going to match
  • Attempting to determine which biologicals will take off is hard proper now. Thomas says it feels a bit just like the Wild West
  • Once we’re speaking to anybody that’s gathering farming information, we discuss loads about privateness, and who owns the info. Is everybody doing a superb job of that? We don’t know. However the subject is developing loads
  • Corporations are hyperaware of information security
  • We’ve got to be giving somewhat bit of information too, so as to actually have the ability to entry what we have to
  • The worth within the information is what the farmer does with it


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