The Nationwide Cattleman’s Beef Affiliation (NCBA) wants to cast off the Product of the USA label on beef, saying the time period may doubtlessly be deceptive to customers.
Kent Bacus, senior director of worldwide commerce and market entry for NCBA, based mostly out of Washington, D.C., explains that present guidelines state that beef product solely has to move by way of a Meals Security and Inspection Service-certified facility to bear the label.
The issue, Bacus says, is that the label appears to deduce the product is of U.S. origin — which isn’t essentially the case. As an alternative, a extra generic “Processed in the USA,” for instance, can be extra correct and permit particular person advertising campaigns to go additional, all of the whereas avoiding operating afoul of any commerce guidelines concerning country-of-origin labelling.
Bacus additionally notes that this label, because it stands, has nothing to do with meals security or meals security requirements, and any substitute can be the identical.
The time period that replaces Product of the USA should be trade-complaint, Bacus says, noting that the Canadian, American, and Mexican beef worth chain are absolutely built-in.
RealAgriculture reached out to each the Alberta Cattle Feeders’ Affiliation and the Canadian Cattlemen’s Affiliation for remark. Each declined.